Harley Oliver designs a social shopping experience for international fashion label, Jennybird.
We work with our clients to identify the best strategies to tackle their unique challenges. For Jennybird, this meant a visually driven experience, geared at a future-forward demographic full of trendsetters and social influencers.
Discovery + Research
Like the Netflix Series Black Mirror – how will we shop in 2025? That one question drove our entire discovery process. We call it the futurist method:
Through mood boards, simulation and collaboration, we create a window into the year 2025. This thinking allows us to envision how future consumers will engage with brands, what will drive purchases, how businesses will operate, and what technology they’ll rely on.
From there, we reverse engineer solutions, scaling those ideas to current technology – ensuring our client is built on a foundation that will allow them to grow for years to come.
Design + User Experience
Jennybird needed to engage with their trendsetters; by empowering customers to turn purchases into content – we fired up an audience to drive product sales. We created a connected shopping experience on Instagram to allow culture to drive commerce.
We leveraged existing Shopify technologies. Now, #birdgirls everywhere can upload to Insta and utilize hotspots to make their images instantly shoppable.