Mental awareness for high performance athletes and trainees.
By cataloguing music by mood and activity, Spotify conquered a marketplace in which iTunes thrived. Harley Oliver partnered up with ex hockey pro, Corey Lucas, to make the same disruptive move to high-performance athletic training.
Millennial and Gen-Z audiences mostly engage with content on their phones, where they use social apps like instagram and snapchat. We took this understanding and applied it to our strategy, design and execution, allowing it to influence everything from the app design to the business plan we helped shape.
MC established multiple digital products, 30K+ engaged users, and landed partner deals with some of the biggest sports brands in the industry. A major accomplishment for a new idea.