Case Study
Smart Nora brand identity, strategy & ecom refresh.
Smart Nora – Smart sleeping device.
Details
Overview
Harley Oliver was responsible for giving Smart Nora a brand refresh, as well as developing executive and department level guides so teams, employees and other vendors could keep a high pedigree of design while maintaining vision, comms and brand strategy. To accomplish this, HO worked with the CEO and executive team to define a the brand strategy and design language. We then created a style guide that outlined how to use these elements consistently across all touch points, from email marketing to product packaging and e-commerce.
Technology
Headless
Shopify Plus
WP CMS
Industry
MedTech
Consumer Electronics
IoT
Retail
Services
Brand Design
Brand Strategy
Ecommerce
Client
Smart Nora
2022-2023
Before & After
Discovery
Why
matters
We approach branding with the belief that every channel, post and pixel is an opportunity to connect a larger narrative that engages your audience. As a company who was born on the internet, we understand the value of user-experience and the opportunity to connect, engage and lead users to-and-through each touch-point, ultimately leading to key conversion events. This is a detailed way of saying that strategic thinking is baked into everything we do.
Discovery Exercises
Smart Nora’s new Brand & Style Guide
Miscellaneous page selects shown from Smart Nora Brand Book.
Strategy & Brand – the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.
Each brand guide is divided into sections. As such, we can determine what sections are required and how deep we dive into defining each of them.
Brand guides are a crucial exercise for establishing foundational assets and templates in addition to creating the visual language.
Value pillars support brand positioning and overarching narratives that reinforce continuity across each customer touch-point.
Deliverables & Services
Stakeholder Interviews
Questionnaire
One-on-one’s
Product & Service Research
Questionnaire
One-on-one’s
Organizational Review
Organizational Structure
Analysis of Roles & Responsibilities
Process Analysis
Internal Capabilities & Resources
Audience & User Research
Personas
Scenarios
Market Analysis
Existing brand materials
Heuristic assessment of digital land
Analytics Review
Competitive Analysis
Content Strategy
Content Inventory
Content Audit
Gap Analysis
Editorial/blog strategy
SEO strategy
Technology Assessment & Strategy
Objectives for apps
Technical proposal
Development Environments
Specifics and dev methods